Urban, by Urban Decay is inspired by the urban culture and captures the changing energy of it's inhabitants transforming the urban grittiness, skylines, and polish of a global society looking to uniquely express themselves in this landscape. The Urban line of cosmetics uniquely speaks to this opportunity by introducing a line extension that conveys a unique point of view through it's packaging, product and messaging that will resonate with it's loyal customers and new customers alike for the continues growth and relevancy for the future of Urban Decay.

Process Book