Starbucks interactive package is exploring the future of emerging technologies. This line of new interactive packaging gives Starbucks the opportunity to expand the parameters of what packaging can do in the future. Using fabric and a low-power/cost e-ink display, an updatable, information rich and branded experience can be shared through one single and or multiple bean packages. Moreover, enhanced connectability of the package through NFC with user's smart device provides better interaction and use.
Illustration by Kowoon Jung
All works © Gordon Choi 2014.
Please do not reproduce without the expressed written consent of Gordon Choi.