A rebrand of an existing company, with the parameters to develop a new branding system within one week. The Motorola project was created in two days, beginning with research all the way to final deliverables. Reframing Motorola's current problem is the core idea to recalibrating the perception of Motorola's present status. Communication between people is the essence of what drives the concept of this project. Rather than devices controlling how people interact, Motorola's mission is to extract the aspect of human conversation and infuse it into their devices.

Process Book