Studio abroad participant selected to create a new retail experience. Research was conducted to produce a pop-up retail space with characteristics unique to the city of Berlin and Berliners. As the “Play” group, we focused on Berlin’s emerging tech industry, DIY culture, and gamers merged into physical interactions with their own products. MOBO is an innovative modular system retail space that is inspired by the motherboard and is flexible in order to fit into any location in Berlin.