The identity is created with the concept of confidence, movement and a welcoming spirit, which reflects contemporary Korean culture and heritage. The curves of the logo form is inspired by air flow and the Korean traditional symbol, Taeguk. The project looks into how the brand is used graphically, in scale of macro and micro, in relation to their application.
All works © Gordon Choi 2014.
Please do not reproduce without the expressed written consent of Gordon Choi.